Energy PR launches AI search PR service amid shifting search habits

Energy PR has launched a new AI search PR service to help brands stay visible in AI-powered results as organic clicks fall and more searches are answered directly by tools like Google’s AI Overviews and ChatGPT. The agency is also offering a limited number of free AI visibility audits through Sept. 15.

Why it matters: - Brands that do not appear in AI search recommendations risk losing visibility with buyers as search behavior shifts away from traditional clicks. - Energy PR is positioning AI visibility as a new marketing priority for senior teams. - The launch targets businesses in the UK and internationally.

What happened: - Energy PR launched AI Search PR, a new offering designed to improve brand visibility across AI search platforms. - The agency said the service is available now to businesses across the UK and internationally. - Energy PR is offering a limited number of free AI visibility audits through Sept. 15. - The agency directs businesses to its AI Search PR service page for more information and to request an audit.

The details: - Research cited by Energy PR shows 68% of Google searches now end without a click. - The same research says most queries are answered directly within AI platforms such as Google’s AI Overviews and ChatGPT. - Energy PR said earned media is responsible for 84% of AI citations. - The new service combines 30 years of PR, digital PR and content experience with AI SEO strategy and measurement. - Susannah Morgan, managing director of Energy PR, said visibility in AI search results and the way brands are described are now serious marketing priorities.

Between the lines: - The launch reflects a broader shift in search where reputation and authority may matter as much as rankings and traffic. - Energy PR is betting that earned media and strategic PR can help brands get cited inside AI answers, not just in traditional search results. - The free audit offer appears designed to lower the barrier for brands that want to assess exposure before the Sept. 15 deadline.

What's next: - Energy PR is accepting audit requests for a limited time. - Brands that want to improve AI search visibility will likely need to measure how often they appear in AI results and how they are described. - The agency is likely to use the new service to win clients adapting to AI-driven search behavior.

The bottom line: - Energy PR is turning AI search visibility into a packaged PR service as businesses scramble to stay discoverable in answer-first search.